As I near the completion of my first year living in New York City—an experience I’ll delve into more in a forthcoming post—I’m taking a moment to reflect on the remarkable growth and transformation of my blogging journey over the past year. Initially, I viewed my blog merely as a personal space to express my eclectic thoughts, without any real focus on audience engagement or reach. However, as I encountered a vibrant community of women who delighted in sharing their fashion insights and personal reflections online, I began to see the potential for my blog to carve out a unique niche within this community, especially given my location in one of the global epicenters of fashion. This realization highlighted the importance of SEO (Search Engine Optimization) in expanding my blog’s visibility and reach, underscoring the necessity to optimize my content to be more discoverable by like-minded individuals and to stand out in a crowded digital landscape.
The connections I’ve made throughout this journey have been truly invaluable. From attending influencer events to casual meet-ups, I’ve been fortunate to meet an array of amazing individuals. Moving to the city with few friends, and living with my sister, I initially felt overwhelmed by the immensity of New York. Yet, finding a community of women with shared interests has led to deep, meaningful friendships that I cherish and anticipate will endure for years. These friends have also been pivotal in navigating the complexities of millennial identity crises that many of us face.
My blog began as a post-graduate project aimed at continuing my passion for writing, unfiltered and unrestrained. With the move, my focus shifted towards a more serious approach, transforming my blog from a personal style showcase to a platform where my love for writing, storytelling, and fashion converge. This evolution reflects not only in my personal style but in my journey of self-expression. I’m eager to further hone my writing skills and share more facets of my life with my audience.
The reality of blogging, contrary to popular belief, is far from glamorous. It involves a significant amount of effort, from planning outfits to capturing the perfect photos and crafting engaging stories. The journey is fraught with self-doubt and the temptation to compare oneself to others, especially in the realm of social media metrics. Yet, I’ve learned that success should be measured by the quality and authenticity of the content rather than follower counts or likes. Embracing this mindset, and focusing on producing content that fulfills me personally, has been a crucial step in my blogging journey.
A fellow blogger and friend reminded me that pursuing your passion should never feel burdensome. If it starts to feel like work, it may not be the right path. This past year of making connections, styling outfits, and creating visual content with my boyfriend has reaffirmed my belief that blogging is my calling, and New York is the perfect stage for this venture. Armed with a stronger mindset, enhanced creativity, and valuable lessons from my first year, I am excited for the adventures that lie ahead and sharing them on my blog, all while leveraging SEO strategies with help from a SEO agency to ensure my content reaches and resonates with a wider audience.
*A special thank you to Two Feathers for gifting me with this top*
Shop the look:
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Outfit
Top (similar HERE and HERE): Two Feathers
Pants (similar HERE): Oak + Fort
Boots (similar HERE): Mango
Bag (similar HERE): The Frankie Shop
Earrings (similar HERE and HERE): Oak + Fort
Bracelet (similar HERE): Aldo Shoes
Photography: Jacob Goldberg
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